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SEO Course Contents
Basic of Topics in SEO
- What is Internet
- What is website
- Major Search engine. Submitting into google/bing
- What is SEO, SMO
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- Major Directory.. Google dir, yahoo dir
- Page rank and pr algorithm
- Google sandbox effect
- Web site architecture
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- Essential of good website
- Search engine VS directory
- Domain and hosting
- How search engine internally works
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Keyword analysis and research & competitor analysis
- Swot analysis
- TaKeyword rget segmentation
- Key word Research
- Competitor analysis
- Finding appropriate keyword
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- Keyword research tools: - Google Keyword search, Google
suggest.
- IBP tools + wordtrack + other tools
- http://freekeywords.wordtracker.com
- https://adwords.google.com
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- Google search results hints
- Google auto search
- Competitor website.
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Different types of SEO
- Black Hat SEO :
So evil he's a
typosquatter installing spyware. Plain illegal, too. Google
will give penalty of your website search.
- White Hat SEO :
This person puts up the content that
people are actually searching for, and prepares the site
to make it very accessible. White Hat SEOs only
optimize those of their pages they deem worthy to be
ranking top in search engines.
- White Hat SEO :
An SEO who actually reads the search
engine's webmaster guidelines, but then tries as much
"evil" as she can get away with.
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On page seo
- Meta Meta tags
- Description
- Meta Keyword
- Creating robots file : stop crolling
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- Creating html sitemap
- Creating XML sitemap
- Optimizing seo contents
- Image tag optimization
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- logo tag optimization
- banner tag optimization
- Canonical or 404 implementation
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Other On page optimization
- Keyword density analysis
- Anchor tag
- url renaming/shortening
- Google webmaster tools
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- Yahoo rss feeds submission
- Header and footer of site
- Title in anchor tag
- Domain name planing
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- What page name / folder name/sub-domain.
- More page more content.
- Content optimization
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Off page optimization
- Submission to major search engine. Google ,yahoo,
bing
- Local marketing
- Directory submission
- Blog submission
- Article submission
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- Free classified
- Forum submission
- Press release submission
- Video optimization
- Rss feeds implementation and submission
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- Link building: how to create back links
- How to promote home page
- Prompting subsequent pages/inner page
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Others Offsite Optimization
- Social Bookmarking :
Social bookmarking is
a method for Internet users to share,
organize, search, and manage bookmarks of
web resources. Unlike file sharing, the
resources themselves aren't shared, merely
bookmarks that reference them. called
Reputation building.EX: dig, delicious,
stumble.
- Social Networking :
A social network service
focuses on building and reflecting of social
networks or social relations among people,
e.g., who share interests and/or
activities.EX: linkedin
- Social media optimization[SMO]
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Advanced SEO Techniques
- Restricting the project area of website
- Google Web Masters tools
- Competitor research and analysis in details
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- Illegal SEO techniques & guidelines : black hat seo
- Google panda, Hummingbird, google latest updates
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SEM : Search Engine Marketing or Internet Marketing
- Google adword
- Pay per click
- Keyword research keyword in adword
- Google traffic monitoring / google analytics
- How google adword works
- Keyword bidding strategy
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- How to create add COMPAINGN
- How can make better landing page
- Set up ppc campaign
- Create reports for ppc
- Google adsense
- Affiliated marketing
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Other SEM : search engine marketing
- Developing marketing strategy for smo
- url shorting tools
- Using tools and application for smo
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- Intergrating Facebook in your website
- How to integrate Twitter into you webiste.
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SEO tracking, Reporting and Management
- Google analytics reports: traffic report
- Search engine rankings
- Keyword analysis and page ranks.
- Yahoo , google, bing webmaster tool
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- directory submission tool
- article submission tool
- Email marketing
- SMS marketing
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Creating Report
- How to check client website.
- What is the present status of your client site.
- How many back links
- What is the page ranking
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- On-page and off page.
- Proper Linking.
- Content optimization.
- How to create report in professional ways
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